Wednesday, November 16, 2011

Great Moments In Product Placement History -- Grimm

And now another (cue echo effect) GREAT MOMENT IN PRODUCT PLACEMENT HISTORY.  Today's moment comes courtesy of last week's episode of the new NBC show Grimm.

Grimm is far from the first show to shill for Apple. But they do an exceeding good job at being so gaudy about it. Within the first 10 minutes of the pilot, they worked an iPod and an iPhone reference into the script in addition to showing the hardware. But someone running that part of the show needs to be a little smarter about quality control.

As we see below, the police are dutifully looking at something on the computer, clearly identified as a Mac.


But when we see what they're looking at, it's clearly not a Mac at all.  In fact, there are items clearly indicative of a a Windows 7 desktop.  I point particularly at the "Trash" bin in the lower left that is exactly the design of the one Bill Gates' company uses on theirs, complete with the blue "recycle" logo.


Is it that difficult to replicate a Mac desktop for the purposes of product placement? I mean if you're gonna shill, you might as well shill it right.

I know I'm a dork for thinking of these things.  But this is how I spend my spare time.

7 comments:

Anonymous said...

dual product placement. Trying to sell the idea of a Mac running Windows 7. Who cares if it sounds retarded if they end up getting paid by Apple and MS.

JT said...

Sorry to be the geek that read this--but it is possible to run a Windows OS on a Mac. I know because a co-worker of mine did it for his students. But ditto. They're probably getting paid from both camps. So who cares...

Anonymous said...

Yes, either using bootcamp assistant or a program called parallels you can run Windows on Mac so I am imagining that probably what's happening here.

Anonymous said...

Since it is possible to run Windows on a Mac, I don't think it's a mistake.

Erich Eilenberger said...

I don't know if it's because I posted as Anonymous or what, but my last comment was removed. What I said was that it's known that Apple does not pay for product placement. I have worked on television shows that use Apple products and handled product placement for feature films. Could you please stop talking about it?

Anonymous said...

It's clearly a Macbook Pro... look at the actual computer frame around the screen (at the bottom of the laptop lid). It says "Macbook Pro" in your screenshot. And it's very easy to run Windows on a Mac, as noted above.

Anonymous said...

http://www.businessweek.com/articles/2012-05-10/apple-the-other-cult-in-hollywood

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